SANGEETA TIWARI

Led developer acquisition strategy for Indus Appstore, PhonePe, establishing a robust indigenous alternative to Google Play.

Onboarded marquee brands including Reliance, Junglee, and boAt, significantly accelerating early platform momentum.

Shaped critical acquisition strategy, Go-to-Market (GTM) planning, and cross-functional execution during the platform's 0-to-1 launch.

Built and nurtured a robust funnel across Commerce, OTT, D2C, and Fintech categories, converting strategic developer partners.

Partnered with product, marketing, and legal teams to streamline onboarding and improve platform adoption.

Managed the Payment Gateway business across Food, Grocery, Startup, D2C, and Healthcare categories.

Held full P&L responsibility, generating revenue and achieving profitability through key accounts including Swiggy, Pharmeasy, Zepto, Porter, and Apollo.

Drove significant category expansion and strategic initiatives, strengthening PhonePe's merchant ecosystem during its initial growth phase.

Built strategic partnerships with Issuers and Merchants, driving a 10x increase in platform transactions by onboarding major partners including Gaana, ConfirmTKT, boAt, and Dunzo.

Onboarded over 1000 merchants (enterprises, SMEs, MSMEs) for payment gateway, payouts, and split payments products, generating 500+ crores of GMV annually through direct and channel partnerships.

Managed end-to-end processes from lead generation to active transaction, ensuring high retention and cross-selling of products to existing merchants.

Collaborated with engineering to craft customized solutions on existing products, facilitating the acquisition of new merchants and retention of existing client relationships.

Managed end-to-end delivery of key projects for the SME and MSME market, including ClearTax Loans, ClearBooks, and Accounting software backups.

Developed corporate and BFSI partnerships, securing major firms like Barclays Bank and Bajaj Allianz for tax filing, TDS filing, and Form 16 generation software solutions.